Brand image refers to how your customers perceive your brand and their attitude towards your company. In the past, brand image was built over factors such as the location of your store, customer interaction, and their overall shopping experience. This was when brick-and-mortar was the only mode of business. Now that the new world is

A strong brand is what separates a business from the others around it. Regardless of how good your business’s products or services are, they are not going to sell well if consumers aren’t convinced that you’re offering something unique. Now, establishing your brand may seem challenging, but that can be a lot easier with just