With Course 1, businesses can attract clients and generate profit, thanks to our effective online advertising strategies. Our online ads are designed to ensure you get the best ROI through a constant trial-and-test method.

Some of the most popular online ad services we offer include:

Google and Facebook Ads Management

Google and Facebook are two of the most important ad network channels as they deliver the best results to businesses. When businesses use these platforms for ad management in tandem, they can witness high returns on their investment and maximum value for their ad spend. However, depending on your budget and branding needs, you can start with any one of these.

Google Ads Management: Paid Search

Google Ads, also known as pay-per-click advertising (PPC), is the fastest way to boost your online presence and brand visibility in the search engine results pages. This helps brands reach out to new businesses and get more traffic, particularly when the ad campaign is complemented with search engine optimization.

Google Ads is the world’s biggest and most widely-used platform for paid search. Paid searches operate by targeting specific keywords and using text-based ads. Google Ads campaigns are run by bidding on keywords – terms based on search queries entered into the Google search engine by users. The highest bidders have their ads displayed alongside Google’s organic search results in response to a user query.

Every time a user clicks on an ad, the advertiser will be charged a small amount of money. Hence, this advertising model is known as pay-per-click advertising. In short, Google Ads allows advertisers to make payments to get their brand visible in front of the target audience actively looking for that kind of product and/or service.

Types of Google Ads

Search Advertising Network: Ads that appear on top of or below Google organic search results in response to a query.

Display Ad Network: Ads that are displayed on Google-partnered websites that receive ad codes.

YouTube Ads: In-video streaming ads that appear at the beginning or the middle of the YouTube video

Mobile Ads: Thumb-friendly ads optimized for views and clicks on mobile devices like smartphones and tablets.

Local Services Ads: Local Services Ads allow you to connect with people searching on Google for the services you provide. Through the ad, you only pay if someone calls, books, or contacts you directly.

However, PPC bidding requires a lot of finesse and strategy. Course 1 offers the services of experienced Google Ads specialists who can help businesses find the right keywords, allocate their advertising budget, and maximize the likelihood of having their ads displayed on the search engine results page.

Facebook Ads Management: Paid Social

Facebook Ads is the most popular paid social ad channel that allows companies to advertise on social media networks. The platform has the highest number of monthly active users of any social media network, which means it offers infinite opportunities for marketers to access millions of audiences.

Unlike paid search, which depends on keywords to find potential customers, paid social targets audiences based on demographics, their interests, and their online behaviors. Major social networking ad platform Facebook allows marketers to identify specific target audiences based on demographic categories. Some categories that you can select include:

The platform supplied advanced targeting options from data disclosed by first-party users who use the platform as well as data from third parties who use partner websites.

Facebook Ads management encompasses Facebooks Ads as well as Instagram Ads.

Analytics: Facebook Ads Manager offers data-tracking tools in order to gain insights about the performance of your ad campaign, which can help you see whether your strategy needs improvement.

Advanced Targeting: Facebook Ads can help identify niche audiences and help advertisers determine how to use the platform’s powerful targeting capabilities.

Ad Performance Monitoring: Through Analytics, marketers can keep an eye on their Facebook pages and ad campaigns, which can help them identify opportunities or problems and allow them to respond quickly.

At Course 1, we can help you achieve your Facebook marketing objectives, whether it is increasing brand awareness, getting leads, or earning conversions. We always stay updated about the latest Facebook trends and base our strategy on them. We can be your professional, trusted Facebook advertising agency that can help you achieve your goals.

Google and Facebook Ads

What Kind of Results Can You Expect to Get From Google and Facebook Ads?

One of the most commonly asked questions that we hear from businesses is what kind of results to expect from Google Ads and Facebook Ads. Both these ad management platforms are similar but they have key differences in terms of targeting options. However, both of these are effective for creating awareness campaigns, generating leads, and doing sales and remarketing.

The results of your campaign depend on the industry in which you operate, how much budget you can allocate for the campaigns, your target audience, seasonality, and a number of other factors. Since both are paid advertising options, they generally get you quicker results than organic marketing.

If you use Google Ads in combination with search engine optimization, you can expect very quick results because people are actively searching for your services and products. Facebook Ads, on the other hand, are targeted to first attract and captivate audiences. However, both these networks can produce astounding results with the right strategy. In fact, businesses have been able to get returns as much as 10x, 20x, and even 30x of their investment.

However, you need to be realistic about it. Don’t expect results overnight. The first stage of the process is to achieve the Break Even Point, during which you need to focus on creating quality, attention-grabbing ads that can help you recoup the costs of advertisements. After that, you will see a gradual increase in your return on investments.

At Course 1, we keep things real. We are a result-oriented company which means we guarantee positive results for your ad campaign. However, we will not give “guarantee” numbers like “Guaranteed x 10 ROI,” as this is not something that any professional Google or Facebook ad agency can predict without evaluating the performance of your brand’s account.

Why Choose Course 1 for Online Ad Management?

When it comes to online ads management, be it Google or Facebook Ads, understanding the audience is key. Advanced targeting of the audience based on location, languages, and promotional activities is crucial for the success of your online ad campaign.

At Course 1, we offer our clients guidance, strategy, and support every step of the way, no matter where you are in your online advertising journey.

Managing New and Existing Accounts: We can set up Google Ads and Facebook Ads for new accounts or take over the management of existing accounts to ensure your campaigns are optimized and yield the best results. Once the account has been set up, our ad managers will continue to make ongoing changes to your campaigns, depending on the click activity. We have managed ad accounts across Facebook, Google, and other ad platforms for all kinds of clients belonging to various industries, from consumer brands to B2B companies.

Monthly Performance Reports: Since we operate on a result-oriented approach, we offer all our clients detailed monthly reports that track metrics involving campaign performance, budget management, and conversions so that you can find positive changes and provide your feedback for the next step of the process.

Strategizing Campaigns: Not all online ad campaigns are created and managed the same way. A good strategy can be the difference between a poor-performing campaign and one that yields big results. Simply having a big budget does not mean your objectives will be fulfilled easily. You will only be able to see positive results when your ad campaigns are well-strategized, well-designed, and well-optimized for the particular ad channel with engaging and unique ad content.

Discuss Your Project with Us

Course 1 is a leading online ad management agency who have worked with local clients in Northern Virginia and East Tennessee, generating between $200,000 and $5 million annually. We also handle a variety of online ad projects across the United States.

We are focused on finding and implementing creative ad solutions that can help small businesses grow by improving their strategies from all angles.